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Drive More Traffic, Make More Sales

No matter what kind of business you have, the key element to success is finding new clients and encouraging return customers. In order to pay for overhead, employee payroll, new inventory, and advertising, a business must be able to provide products or services that people want. One of the best ways to increase sales to pay for the operation of you business is to advertise on the internet. The best way to make sales is to find and direct targeted website traffic to your business’s webpage. What Your Customers Want Internet advertising has had mixed reviews in the public sector. Pop-up ads are annoying and people do not like ads encroaching onto their social media profiles, but people expect search engines to provide relevant results for any number of different keywords. One way to get your website’s presence noticed in a way the public encourages is to employ search engine optimization (SEO) techniques. The most successful web-based businesses are those whose website consistently appears on the first page of search results. People will often modify their search before clicking the second page of results. SEO is a great way to advertize your business in a way that the public approves. Rather than pushing your company’s services onto resistant people, you wait for them to search for the product or service that you provide. The most popular search engines employ complex and respected algorithms to determine the relevance of the websites it lists. What many people may associate with websites what have been optimized for a search engine can actually end up being false. Spam sites are not search engine...

The Best And Worst Days To Market Online

If you are in a sales position where you are soliciting a product or service, there is some advice that might be helpful when speaking to other businesses. There are times during a year that are good times and other times that might not be so good. As I always state in any advice I give, every market is different, so this is more of a generalized theory than anything else. Rather than get wordy and lengthy in my explanation and reasoning, I’ll give best and worst times: Best Times for B2B selling: * The months of January and February. (First of year numbers start over) * Between the dates of the 10th through 25th of any month except December. (Meat of month less bills) * Between the 5th and 20th of December. (moves up a bit due to holidays) * The last week in December. (Some companies like to dump excess funds to escape taxes) * First of January, April, July & October (Typically first of each quarter for quarterly companies) Worst Times for B2B selling: * Any holiday period. (companies may be closed) * The week leading up to the tax deadlines. (business owners stressed and sometimes facing big bills) * The last week in December. (This is either hit or miss. While it can be the best, it can also be the worst) * The end of March, June, September & December. (End of quarter for quarterly companies) * Weekends. (This one is obvious, but Saturday and Sunday are probably the worst) Again, these are generalized timeframes for business to business selling. If it’s business to...

10 Ways You Can Increase Website Traffic

Fortunately, there are more ways than one to increase website traffic. And the good news is that you can do things to increase website traffic totally free of cost! It can be done and here are 10 ways to do it: 1. Submit to Search Engines: This is the first step towards increasing your website traffic. Don’t wait for the search engines to find your site. Go ahead and submit it to them voluntarily. Submitting a sitemap would be better – this will encourage the search engines to examine your site more often. Visits by the Search Engine Spiders are a key way to increase website traffic. 2. Link Exchange: The search engines count inbound links when ranking your website. Look for free link exchange programs. You can increase website traffic by including relevant links to your site – so seek out sites with similar or complementary products/services. You can also use free blogs as lead generation tools to help increase website traffic. When you make a post on a blog, include a link to your site URL, using anchor text. Blogs are a direct means to increase website traffic for free! Free classified ads that allow links to your URL are also good ways to increase website traffic. 3. Article Marketing: A relatively new but powerful (and free!) traffic booster. Publish articles on Ezine and Article Directories. Articles create interest in your website as you are seen as an expert. Having links to your URL utilizing anchor text increases your number of relevant inbound links. 4. “Tell a Friend” Scripts: Include a “tells a friend” script on your...

How to Craft Viral Articles

Do you have a website but having a hard time generating traffic? Don’t you wish you could just sit back and let someone else do the promoting for you? Well you can! And they’ll do it for you for FREE. That’s right, we’re not talking about paid advertising here. What we’re talking about works better than paid advertising and doesn’t cost you a thing! We’re talking about article submissions. Submitting an article to an article directory is a great way of generating traffic for your website, whether you’re just starting out or just trying to increase the traffic to your site. All you have to do is write an article that would be useful to your prospects, and put a resource box at the end of the article with a link to your website. A resource box is just a small statement about yourself with a link to your site for them to find out more information. Then you submit it to a few article directories. That’s it. Other people take over from this point. So what exactly happens when you post articles on an article directory? Well your article gets posted on their website. A lot of other website owners check these article directories for articles they can use as content for their website or newsletter. But when they use your article, they agree to not change the article and to leave YOUR resource box on it. They advertise your website for you! You don’t have to do anything. I can hear you now, this all sounds great but I’m not that great at writing. Well you don’t...

Top Ways To Get More Traffic To Your Site

If you own a business or are starting a business of sorts, or if you have recently jumped on the bandwagon of blogging you’ve probably spent considerable time and effort attempting to get more traffic to your website so you can make money online. Having a strong online presence presents a wonderful opportunity to market your business without having to spend tons of money on traditional marketing tactics, but that doesn’t mean that doing so doesn’t require a conscious effort and skill and maintenance. Knowing how to drive more traffic to your site is an ongoing effort and you should expect to make tweaks to your efforts on a regular basis to make sure you’re on top of your game. The first thing you have to understand when you’re creating a website or blog or simply trying to improve existing content is that original, quality content is king. Trying to overcompensate by adding the best graphics and images or by drawing people in with curiosity inducing headlines is great, but if you don’t have the content to back it up, people will be turned off by the site and feel like they got tricked into visiting a site that offers subpar content and material. Offering quality content will help your business make money online by keeping traffic high, but it will also help you build a reputation for being the “go-to” source for a specific niche. Start by determining what it is your target market is looking for. If there is a certain problem they need fixed, entertainment that you can specifically offer, humor, insight or advice, make sure...

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